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The overlooked page in your next website brief

Start a project brief by describing the people who will keep the website useful after launch.

3 min readBy Oxyein
The overlooked page in your next website brief

A website brief usually describes the public experience in detail. The people responsible for updating it often receive much less attention. That gap can leave a carefully built site waiting on small changes nobody knows how to make.

Name the everyday editor

Write down who changes opening hours, adds a service, publishes an article, or checks a contact message. These are different responsibilities and may need different access. A useful brief makes that distinction early.

Try a real publishing task

Choose one ordinary update and walk through its content, approvals, images, and destination. This exercise reveals the fields, instructions, and preview tools that will make the website practical.

Include ownership in the handover

A handover should answer where the files live, how access is managed, and who is responsible when something needs attention. Record those answers alongside the project’s public-facing requirements.

Questions from this article

What should an editor be able to do without a developer?

List the routine updates your team expects to make, such as replacing a service description, updating contact details, or publishing an article. Those tasks help define the editing setup.

What belongs in an editing handover?

Include account access, the location of source files, practical editing instructions, and the person responsible for ongoing technical support.

Final perspective

Make room for your next idea.

Treat the editor’s day as part of the website experience. A site becomes more useful when keeping it current feels straightforward.

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